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INTRO TO NOBI

Nobi Knowledge Base

Conversational shopping + AI search for ecommerce
This page gives you a quick understanding of what Nobi is, why ecommerce companies use it, and where it appears on your site. If you’re ready to install, jump to our Quick Start guide.

What is Nobi?

Nobi is an AI shopping assistant and semantic search layer for ecommerce. It helps shoppers find the right products faster—like a great in‑store associate—while letting you place the experience exactly where you want it.
  • Conversational assistance: answers product questions (fit, materials, care) and guides shoppers to the right items.
  • Semantic search: understands meaning, not just keywords, improving relevance and long‑tail discovery.
  • Drop‑in placements: render Nobi anywhere with a simple custom element tag: <nobi-assistant variant="…">.
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Key Benefits

  • Higher accuracy & relevance thanks to semantic retrieval and hybrid ranking—not just keyword matching.
  • More confident shoppers via conversational guidance that reduces friction and clarifies questions.
  • Fast to implement: add a single tag; minimal engineering effort.
  • Measurable impact: built‑in event tracking to A/B test and prove lift.
  • Data‑safe by default: you control what Nobi indexes; PII is excluded.

Where Nobi Appears

Chat modal

Nobi’s primary UX takes place in a modal overlay that shows on top of your site’s existing content. The modal shows up once a shopper has done something to indicate they want to interact with our chat assistant, which can happen when a shopper interacts with Nobi’s custom components.

Components:

Nobi’s primary chat modal can be launched using the following components:
 
  • Available today:
    • Javascript API
    • Button — A drop‑in call‑to‑action that opens the assistant and/or triggers AI product search.
  • Coming soon:
    • Search Bar — Compact header bar with native + AI modes.
    • Chat Drawer — Floating assistant for conversational shopping.
    • PDP Assistant — Inline helper on product pages with cross‑sell.
    • Cart Assistant — Complements & Q&A at checkout.

How Nobi Works (At a Glance)

  1. Ingest & index your catalog and selected content; build semantic vectors.
  1. Understand intent from shopper queries or conversation.
  1. Retrieve & rank relevant products and answers.
  1. Render results in your chosen placement; track outcomes (views, clicks, adds‑to‑cart, purchases).

How to Add Nobi

Install with a script tag and a custom element where you want Nobi to appear. Details are in Getting Started → Quick Start.
  • Fast path: paste the script and add <nobi-assistant variant="button">.
  • SPA‑friendly: the element renders on connect and cleans up on disconnect.