List view
Understanding Nobi
Understanding Nobi
Getting Started
Getting Started
Knowledge Base
Knowledge Base
Merchandising
Merchandising
Custom Actions
Custom Actions
Query Overrides
Query Overrides
Plans And Billing
Plans And Billing
Developers Guide
Developers Guide
Beta Products
Beta Products
References
References
About Nobi (Overview)
Nobi is a conversational website assistant that helps convert more of your site visitors by giving them modern search and support.
We provide a product that combines product search, automated support, and lead gen tools in one.
For search, we plug into a merchant’s product catalog and indexed website pages so Nobi can act as the site’s main search engine or as a sales assistant for website visitors. Nobi helps visitors find the right products, policies, guides, and other useful pages. Our site search capabilities leverage modern techniques like semantic search and AI-based filtering, and have been shown to increase conversion rates by up to 21.7% in A/B tests, even when compared to other semantic search engines.
For support, we site on a business's website and use their connected knowledge base to answer customer questions, helping them reduce the number of support tickets that come into their helpdesk.
For lead gen, we provide a way for our conversational assistant to detect and capture high-intent prospects on a website and send you visitor leads when they are collected.
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What Makes Nobi… Nobi
Websites have traditionally had search engines for finding pages, a customer support chatbot for asking questions, a contact us form for learning more, and complicated machine learning to personalize a customer’s journey. Nobi combines all that into a single site assistant that makes it easy for your visitors to find what they need more quickly, which leads to more conversions.
With Nobi, you get
- Semantic search - Instead of just matching keywords, Nobi understands meaning and context. This improves relevance for long-tail searches and helps customers discover products, policies, guides, and site pages they might have missed.
- Conversational assistance - Nobi answers product questions about fit, materials, care instructions, and more. It guides shoppers to the right items through natural conversation.
- Seamless Website UX - Install Nobi once, then choose integrated elements, dashboard-controlled triggered elements, or both from the Website UX section.
How Nobi Appears on Your Site
The chat modal
Nobi's primary interface is a chat modal that appears on top of your site's existing content. The modal opens when a visitor uses an integrated element, clicks a triggered element, or when your site opens Nobi through the JavaScript API.
Website UX model
The Website UX section controls how Nobi appears after the install script is added. The Install page shows script status and points merchants toward integrated elements first, then triggered elements for dashboard-controlled behavior.
- Integrated elements - Installable components that developers place inside the site layout, such as a search bar, Ask AI button, suggestion pills row, single suggestion pill, or JavaScript control.
- Triggered elements - Dashboard-controlled elements that Nobi can show when their trigger, page rules, and schedule match. These include Floating Bar, Compact Button, Message Pill, Message Card, and Popup.
- Component playground - A place to preview elements and test implementation snippets before adding or enabling them on a live site.
- Per-element setup - Page visibility rules, playground links, setup docs, and code-copy actions now live with the relevant element instead of as one global install-page rule.
See Launch Components Overview for the complete split between integrated installable components and dashboard-controlled triggered elements.
How Nobi Works
Here's what happens behind the scenes:
- Ingest and index - Nobi imports your product catalog and selected site content, then builds semantic vectors to understand relationships between products, pages, and concepts
- Understand intent - When a customer types a query or has a conversation, Nobi analyzes what they actually mean
- Take action - Nobi finds relevant products and information, then takes the right action based on your customers’ queries
- Render and track - When Nobi decides to show results, they appear in the chat modal, and Nobi tracks outcomes like views, clicks, add-to-carts, and purchases so you can measure performance
Getting Started
Ready to add Nobi to your site? Check out our Getting Started Checklist to see what you’ll need to have in place before using Nobi.
Quick installation: Add the Nobi script from the Install Nobi page, then choose how Nobi should appear. Use Integrated elements when you want to place Nobi in your site layout, use Triggered elements when you want Nobi to appear based on visitor behavior, and use the Component playground to preview elements before adding them.
Explore More
For merchants: Learn how to control search results with merchandising tools
For developers: Review the Components API Reference for technical implementation details
Questions? Check out our FAQ or contact us.
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