List view
Understanding Nobi
Understanding Nobi
Getting Started
Getting Started
Knowledge Base
Knowledge Base
Merchandising
Merchandising
Custom Actions
Custom Actions
Query Overrides
Query Overrides
Plans And Billing
Plans And Billing
Developers Guide
Developers Guide
Beta Products
Beta Products
References
References
About Nobi (Overview)
Nobi is a conversational search assistant that helps your visitors find what they’re looking for using semantic search (more relevant than keyword search) and natural language (helpful for avoiding clicking a bunch of filters).
We plug into your product catalog and indexed website pages so Nobi can act as your site’s main search engine. Nobi helps visitors find the right products, policies, guides, and other useful pages. Our site search capabilities leverage modern techniques like semantic search and AI-based filtering, and have been shown to increase conversion rates by up to 21.7% in A/B tests, even when compared to other semantic search engines.
We also offer an AI support assistant, which can use your connected knowledge base to answer customer questions, helping you reduce the number of support tickets that come into their helpdesk.
Finally, Nobi also offers the ability to capture leads and proactively engage your visitors, helping you capture prospects.
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What Makes Nobi… Nobi
Websites have traditionally had search engines for finding pages, a customer support chatbot for asking questions, a contact us form for learning more, and complicated machine learning to personalize a customer’s journey. Nobi combines all that into a single site assistant that makes it easy for your visitors to find what they need more quickly, which leads to more conversions.
With Nobi, you get
- Semantic search - Instead of just matching keywords, Nobi understands meaning and context. This improves relevance for long-tail searches and helps customers discover products, policies, guides, and site pages they might have missed.
- Conversational assistance - Nobi answers product questions about fit, materials, care instructions, and more. It guides shoppers to the right items through natural conversation.
- Seamless Website UX - Install Nobi once, then choose integrated elements, dashboard-controlled triggered elements, or both from the Website UX section.
How Nobi Appears on Your Site
Full-page search results
Nobi can show products and useful website pages together inside your site's search page. Shoppers use manual filters or Filter with AI commands to adjust the product grid without opening a chat. The results page adapts to desktop and mobile and uses your account's catalog and connected website content.
Start with a Nobi account, then open Website UX → Install for the selected account's setup instructions. Shopify stores with access to the Nobi Search app can add its Search results block in the theme editor and enable the optional Search page routing embed for an existing Nobi header. If the app or block is unavailable, contact your Nobi team for store-specific access. Other websites can mount the SDK component with developer help.
See Installing Nobi For Shopify Stores or Installing Nobi for setup and preview checks. Adding the base script alone does not replace an existing search-results page.
The chat modal
Nobi can also appear as a chat modal on top of your site's existing content. The modal opens when a visitor uses an integrated element, clicks a triggered element, or when your site opens Nobi through the JavaScript API.
Website UX model
The Website UX section controls how Nobi appears after the install script is added. The Install page shows script status and points merchants toward integrated elements first, then triggered elements for dashboard-controlled behavior.
- Integrated elements - Installable components that developers place inside the site layout, such as a search bar, Ask AI button, suggestion pills row, single suggestion pill, or JavaScript control.
- Triggered elements - Dashboard-controlled elements that Nobi can show when their trigger, page rules, and schedule match. These include Floating Bar, Compact Button, Message Pill, Message Card, and Popup.
- Component playground - A place to preview elements and test implementation snippets before adding or enabling them on a live site.
- Per-element setup - Page visibility rules, playground links, setup docs, and code-copy actions now live with the relevant element instead of as one global install-page rule.
See Launch Components Overview for the complete split between integrated installable components and dashboard-controlled triggered elements.
How Nobi Works
Here's what happens behind the scenes:
- Ingest and index - Nobi imports your product catalog and selected site content, then builds semantic vectors to understand relationships between products, pages, and concepts
- Understand intent - When a customer types a query or has a conversation, Nobi analyzes what they actually mean
- Take action - Nobi finds relevant products and information, then takes the right action based on your customers’ queries
- Render and track - Results appear in the configured search page or chat modal. Nobi tracks outcomes like views, clicks, add-to-carts and purchases so you can measure performance.
Getting Started
Ready to add Nobi to your site? Check out our Getting Started Checklist to see what you’ll need to have in place before using Nobi.
Quick installation: Add the Nobi script from the Install Nobi page, then choose how Nobi should appear. Use Integrated elements when you want to place Nobi in your site layout, use Triggered elements when you want Nobi to appear based on visitor behavior, and use the Component playground to preview elements before adding them.
Explore More
For merchants: Learn how to control search results with merchandising tools
For developers: Review the Components API Reference for technical implementation details
Questions? Check out our FAQ or contact us.
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