About Nobi (Overview)

Nobi is an AI site and search assistant for websites, particularly websites that sell products or services online. We help site visitors find the right products and answer questions faster, while allowing you to control the full user experience and functionality of the assistant.

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Understanding Nobi

Knowledge Base Feature

Custom Actions

Developers Guide

Getting Started

Ecommerce Merchandising

Query Override Rules

References

Implementation

Reporting & Analytics

Beta Products

What Makes Nobi… Nobi

Nobi’s AI assistant shows up as a helpful modal overlay on your site

Websites have traditionally had search engines for finding pages, a customer support chatbot for asking questions, a contact us form for learning more, and complicated machine learning to personalize a customer’s journey. Nobi combines all that into a single site assistant that makes it easy for your visitors to find what they need more quickly, which leads to more conversions.

With Nobi, you get

Semantic search - Instead of just matching keywords, Nobi understands meaning and context. This improves relevance for long-tail searches and helps customers discover products they might have missed.

Conversational assistance - Nobi answers product questions about fit, materials, care instructions, and more. It guides shoppers to the right items through natural conversation.

Seamless integration with your site - Add Nobi anywhere on your site with simple custom elements like <nobi-search-bar>. No complex integration required.

How Nobi Appears on Your Site

The chat modal

Nobi's primary interface is a modal overlay that appears on top of your site's existing content. The modal opens when a site visitor interacts with one of Nobi's launch components, providing an immersive shopping assistant experience without taking them away from their browsing.

Launch components

You can add Nobi to your site using many different types of launch components, all of which you can style with CSS, which means you have full control over how Nobi’s elements fit into your site.

Search Bar - A configurable search bar that lets customers choose between your standard search or Nobi's AI mode

Dedicated Button - A drop-in call-to-action button that opens the assistant for conversational shopping

Programmatic API - Open Nobi programmatically with JavaScript for custom implementations

… and many more

See the complete list on our Launch Components Overview.

How Nobi Works

Here's what happens behind the scenes:

Ingest and index - Nobi imports your product catalog and selected content, then builds semantic vectors to understand relationships between products and concepts

Understand intent - When a customer types a query or has a conversation, Nobi analyzes what they actually mean

Take action - Nobi finds relevant products and information, takes the right action based on your customers’ queries

Render and track - When Nobi decides to show products, its results appear in the chat modal, and Nobi tracks outcomes like views, clicks, add-to-carts, and purchases so you can measure performance

Getting Started

Ready to add Nobi to your site? Check out our Getting Started Checklist to see what you’ll need to have in place before using Nobi.

Quick installation: Add a script tag to your site and insert <nobi-search-bar></nobi-search-bar> where you want Nobi to appear. The element works with single-page applications and cleans up automatically when removed.

Explore More

For merchants: Learn how to control search results with merchandising tools

For developers: Review the Components API Reference for technical implementation details

Questions? Check out our FAQ or contact us.

About Nobi (Overview)Looking for a specific topic in the knowledge base? Jump to a section What Makes Nobi… Nobi How Nobi Appears on Your Site The chat modal Launch components How Nobi Works Getting Started Explore More