Plans & Billing Overview

Nobi is sold in monthly message bundles, starting at $29 a month for 500 messages. Everything a shopper types into Nobi counts as one message, whether it is a search or a chat question. There is no separate search allowance. If you go over your bundle, you choose whether Nobi keeps going or stops until next month. In addition, you get 100 free preview messages per month to use on the Nobi dashboard so you can test how Nobi answers your most common questions before going live. You can start with a 30 day free trial and cancel at any time before the trial ends. You get 100,000 free messages during your 30-day trial, whatever bundle you pick.

Every bundle covers up to 5,000 products and 5,000 knowledge base documents. Have more than 5,000 products, or need dedicated support? We'll set up a custom plan.

Available Plans

Every bundle includes every Nobi feature. Bundles differ only in how many messages they include each month.

Message bundles:

Messages per month	Price per month
500	$29
1,000	$55
2,500	$129
5,000	$249
10,000	$469
15,000	$669
20,000	$869
30,000	$1,249
50,000	$1,999
75,000	$2,899
100,000	$3,749
Over 100,000	Custom, talk to sales

Every bundle covers up to 5,000 products and 5,000 KB documents

Custom plans:

Have more than 5,000 products, or need dedicated support? We'll set up a custom plan.
Also for more than 100,000 messages a month
Volume discounts, dedicated support, custom integrations and SLAs

Free Trial

Every new account gets 100 free preview messages per month for testing in the dashboard (no credit card required). When you add a payment method, your 30-day free trial begins with 100,000 free messages, whatever bundle you picked:

100 preview messages -- available in the dashboard for testing before you start a trial. These are for dashboard testing only, not on the live site.
100,000 free messages: your message limit during your 30-day trial, whatever bundle you picked. After the trial, your bundle's limit applies.
Full functionality -- access to all Nobi features
No credit card required to sign up -- explore the dashboard and test with preview messages per month. Add a payment method when you are ready to start your trial and go live.

Trial Limitations

You can set up your account, configure products, and build your knowledge base without a credit card. The 100 preview messages let you test Nobi in the dashboard. However, a payment method is required to start your 30-day free trial and embed Nobi on your live website. This ensures uninterrupted service when your trial ends.

What Happens If You Reach Your Trial Limits

Your free trial includes 100,000 free messages, whatever bundle you picked. If you reach 100,000 messages before your trial ends, Nobi stops responding on your site, whichever going-over option you picked. After the trial, the bundle you picked applies. Going over only costs extra after your trial turns into a paid subscription. This protects you from surprise charges during your trial.

What Happens When Your Trial Ends

When your 30-day trial ends:

If you have added a payment method:

Your subscription to the bundle you picked begins automatically
First partial month is prorated, then you pay your bundle's price on the 1st of each month
Your message count resets for the new billing period
Your bundle's message limit replaces the trial's 100,000 free messages

If you have not added a payment method:

Nobi will no longer appear on your website
Your dashboard remains accessible
Your data, settings, and configuration are preserved
You can subscribe at any time to reactivate

You will receive email reminders before your trial ends so you have time to add a payment method.

How Billing Works

Billing Cycle

All subscriptions are billed monthly, anchored to the 1st of each month:

Billing date: 1st of each month
Billing period: 1st through last day of the month
Usage counts reset: 1st of each month at noon UTC

Starting Mid-Month

If your trial ends mid-month, your first invoice is prorated:

Example: Your trial ends on March 15th (500-message bundle at $29/month)

First invoice: ~$15.90 (prorated for March 15-31)
Second invoice (April 1st): $29 (full month)

Payment Methods

We accept:

Credit cards (Visa, Mastercard, American Express, Discover)
Debit cards

Payments are processed securely through Stripe. Nobi never stores your card details directly.

Invoices and Receipts

After each payment:

An invoice is emailed to your account's admin email
Invoices are available in the Stripe billing portal
Access the portal anytime from Account → Plans & Billing → Manage Payment

Changing Plans

You can change your bundle from the Billing page. Merchants on legacy plans (Starter or Growth) can also switch to a bundle there. Enterprise merchants have custom contracts managed separately.

Switching From a Legacy Plan

When you switch from a legacy plan:

The switch takes effect immediately
Billing is prorated for the remainder of the current month
Credit from the current plan is applied to the next invoice

Usage Limits and Overages

Each bundle includes a monthly message limit. Everything a shopper types into Nobi counts as one message: a search, a chat question, a suggestion click, a product-page question, or a filter-panel question. Loading more results for the same search is free. Calls to Nobi's MCP tools (search_products and ask_question) also count as messages.

Message limit: set by your bundle, from 500 to 100,000 a month. Custom above 100,000.
Going over: you choose "Keep going" or "Stop and hide Nobi"

When You Reach Your Limit

Stop and hide Nobi

When you hit your message limit, Nobi stops and hides from your site until next month
MCP tool calls stop too
No extra charges
Nobi comes back when your billing period resets

When Nobi hides itself on your site for billing reasons, it also fires a nobi-hidden-due-to-billing window event so your site's own code can adjust (for example, reclaim the space or show a fallback). See the Events Reference for details.

Keep going (the default for new stores)

Nobi keeps running past your limit
That month is billed at the price of the bundle that fits your usage. For example, if you are on the 500-message bundle ($29) and shoppers send 800 messages, that month is billed at the 1,000-message bundle ($55).
Above 100,000 messages, that month is $3,749 plus 4 cents for each message over 100,000
No service interruption

Usage Warnings

You will receive email notifications when you reach:

80% of your message limit
100% of your message limit

These warnings help you decide whether to pick a bigger bundle or change your "When you reach your limit" setting.

Enterprise and Custom Plans

For businesses with large catalogs, high volume, or custom needs, we offer enterprise arrangements:

Custom Pricing Models

Flat rate - Fixed monthly or annual fee with custom message limits

Commission-based - Pay a percentage of sales attributed to Nobi

Per-message - Pay only for what you use, no monthly commitment

Annual Billing

Enterprise customers can opt for annual billing with:

Discounted rates
Predictable budgeting
Custom payment terms

What's Included

Enterprise plans can include:

Custom message limits (or unlimited)
Dedicated account manager
Custom integrations
Priority support with SLA
Custom analytics and reporting

Getting Started with Enterprise

Contact our sales team to discuss your needs:

Email: [email protected]
Or click Talk to sales in the Enterprise note on the Plans & Billing page in your dashboard

We'll work with you to create a plan that fits your business.

Cancellation

You can cancel your subscription at any time from the Billing page.

What Happens When You Cancel

Your subscription remains active until the end of the current billing period
Nobi continues working until then
After the period ends, Nobi stops appearing on your site
Your dashboard, data, and settings are preserved
You can resubscribe anytime to reactivate

Resubscribing

If you cancel and later want to resubscribe:

Go to Account → Plans & Billing
Click Resubscribe. If your subscription has already ended, pick a bundle and click Subscribe instead
If you picked a bundle, add a payment method
Your subscription begins immediately

Note: Resubscribing after cancellation does not start a new trial.

Learn more about canceling →

Frequently Asked Questions

What counts as a message?

Everything a shopper types into Nobi counts as one message. That includes a search, a chat question, a suggestion click, a product-page question, and a filter-panel question. Loading more results for the same search is free. There is no separate search allowance.

Can I switch from a legacy plan?

Yes. Merchants on legacy Starter or Growth plans can switch to a message bundle at any time. The switch takes effect immediately with prorated billing, and credit from the old plan is applied to the next invoice.

What happens to my data if I cancel?

Your data is preserved. If you resubscribe, everything will be exactly as you left it -- products, knowledge base, settings, and conversation history.

Do unused messages roll over?

No. Message counts reset on the 1st of each month at noon UTC. Unused messages do not carry over.