Overview | Reporting | Nobi Knowledge Base

Nobi's reporting gives you visibility into how customers use the AI assistant and how it impacts your business. Track performance metrics, understand search trends, and identify opportunities to optimize your merchandising and customer experience.

Reporting Pages

Nobi's reporting consists of two main pages:

Performance Metrics

Track Nobi's business impact with key performance indicators:

Total messages - How many customer interactions Nobi handles

Searchers and messagers - Number of unique customers using Nobi

Revenue - Total sales attributed to Nobi interactions

Orders - Conversions driven by Nobi

Engagement metrics - Clicks, add-to-carts, views, and conversion rates

Go to Performance Metrics →

Insights

Understand customer behavior and search patterns:

Query trends - What customers are searching for and how it changes over time

Topic analysis - Categorized view of search themes and patterns

Search vs query intents - How customers use search versus conversational queries

Top queries - Most common searches and their performance

Excluding Internal IPs

Nobi lets you provide a list of internal IP addresses that will be excluded from both Performance and Insights metrics. This can be useful for when your team is trying Nobi’s features from your site. Events from these IPs will still count towards message caps for billing but will be excluded from analytics.

To add excluded IP addresses, go to the general settings page in your Nobi dashboard, scroll down to where it says “Excluded IPs”, and add a new IP address for each address you’d like to exclude from analytics. Analytics will be updated going forward but historical analytics will remain unchanged.

Reporting & Analytics Overview Reporting Pages Performance Metrics Insights Excluding Internal IPs