Performance Metrics

Performance Metrics

Track Nobi's business impact with key performance indicators, revenue attribution, and engagement metrics. Monitor how performance changes over time and identify opportunities for optimization.
Overview
The Performance Metrics page shows how Nobi contributes to your business across three main areas:
Business impact - Revenue, orders, and conversions driven by Nobi
Engagement - How customers interact with Nobi (searches, clicks, add-to-carts)
Trends over time - How metrics change day-to-day, week-to-week, or month-to-month
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Key Metrics

Total Messages

Total number of customer interactions with Nobi during the selected time period. This includes:
  • Search queries
  • Conversational messages
  • Follow-up questions
  • Product inquiries
Period comparison shows percentage change versus the previous period (e.g., "+14.5% vs previous period").

Searchers & Messagers

An approximate count of the unique site visitors who interacted with Nobi during the time period.
One customer can send multiple messages, so this number is typically lower than Total Messages. Use this to understand reach rather than activity volume.

Revenue

Total revenue from orders attributed to Nobi interactions. Revenue is attributed when customers purchase within 24 hours of using Nobi.
This includes only items driven by Nobi, pre-tax.

Transaction Metrics

Orders

Number of completed purchases attributed to Nobi interactions.

Conversion Rate

Percentage of messagers that made a purchase.

Average Order Value (AOV)

Average dollar value of orders attributed to Nobi.

Add to Cart Rate

Percentage of product views that result in add-to-cart actions. Measures how compelling products are after customers find them.

Items/Order

Average number of items per Nobi-attributed order.

Engagement Metrics

Views/Search

Average number of products customers view per search. Higher numbers indicate deeper engagement with search results.

Revenue/Searcher

Total attributable revenue divided by unique searchers.

Search Pageviews

Total number of product pages viewed following a search query.

Metrics Over Time

The time series chart visualizes how your selected metric changes over the time period.
Available metrics:
  • Message Volume
  • Searchers & Messagers
  • Revenue
  • Orders

Top Queries

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See the most common search queries with detailed performance metrics.
Columns:
  • Query - The search term customers used
  • Count - Number of times this query was searched
  • CTR - Click-through rate (percentage of searches that resulted in product clicks)
  • CVR - Conversion rate (percentage of searches that resulted in purchases)
  • Revenue - Total revenue attributed to this query
  • Actions - Additional actions you can take (like marking a query as spam)

Query Tabs

Filter queries by type:
All Queries - Every search and message
Short Queries - Brief search terms (typically 1-3 words)
Long Queries - Detailed searches or conversational messages
Spam - Queries identified as spam
Data can be exported to a CSV file.

Filtering and Time Ranges

Time Range Selection

Selects the time range for the data. Metrics automatically compare to the equivalent previous period.

Filter by Entry Point

View metrics for specific launch components:
All Entry Points (default) - Combined data from all components
Specific components:
  • Search Bar
  • Button
  • Toggle
  • Suggestion Pills
  • Programmatic API