Nobi for Ecommerce

Nobi is purpose-built for ecommerce and D2C brands. It combines AI-powered product search, a conversational shopping assistant, and detailed analytics to help your customers find exactly what they're looking for and buy it. Merchants using Nobi see conversion rate increases of up to 30% or more.

Smarter Product Search

Traditional site search matches keywords. Nobi understands what your customers actually mean.

When a shopper types "lightweight jacket for cool evenings," Nobi doesn't look for pages containing those exact words. It understands the intent—outerwear, light materials, transitional weather—and returns the right products from your catalog.

Semantic understanding — Matches products by meaning, not just keywords. A search like "red cocktail dress under $200" returns exactly that, even if no product title contains all those words.

Real-time typeahead — Instant product suggestions as customers type, showing top matching items before they even finish their query.

Smart attribute detection — Automatically recognizes color, size, gender, and price range from natural language queries and uses them to refine results.

Query suggestions — Shows popular and related searches to guide customers toward products they'll love.

Conversational Shopping Assistant

Not every shopper knows what they want. Nobi's AI chat assistant helps them figure it out—just like a knowledgeable sales associate on the floor.

Customers can ask questions, describe what they're looking for, and have a back-and-forth conversation that narrows down to the perfect product. Nobi draws on your full product catalog and knowledge base to provide accurate, helpful answers.

Where the assistant appears

Search bar — Triggered when a customer's query needs more than a simple results list. Seamlessly transitions from search into conversation.

"Shop with AI" button — A dedicated entry point for customers who want a guided shopping experience from the start.

Product pages — Context-aware assistance on individual product pages. Customers can ask questions about the specific item they're viewing.

Cart page — Cross-sell and upsell recommendations while customers review their cart, helping increase average order value.

What it can do

Answer product-specific questions ("Is this jacket machine washable?" "What size should I get?")

Recommend products based on described needs ("I need a gift for my sister who loves hiking")

Compare products and explain the differences between similar items

Answer store policies—shipping, returns, sizing—from your knowledge base

Guide customers through multi-step decisions, narrowing down from broad preferences to specific products

Suggestion Pills

Suggestion pills are bite-sized, clickable prompts that appear on your product pages and throughout your site. They anticipate what a customer might want to know or explore next, keeping them engaged instead of bouncing.

Cross-sell pills — Suggest related or complementary products. "See matching accessories," "Similar styles under $50," "More from this designer."

Q&A pills — Surface common questions about the product. "What's the return policy?" "How does this fit?" "Is this available in other colors?"

Pills require no manual curation. Nobi generates them automatically based on the product context, your catalog, and real customer behavior patterns.

Merchandising Controls

Nobi gives you fine-grained control over what appears in search results—without sacrificing AI-driven relevance.

Boost — Increase the visibility of specific products. Promote seasonal items, sale merchandise, or high-margin inventory without locking them into fixed positions.

Bury — Reduce the visibility of products you want to de-emphasize, like clearance items or last-season styles.

Slot — Pin products to exact positions in search results for specific queries. Guarantee your hero product shows up first.

Hide — Remove products from search results entirely. Useful for discontinued items or products you don't want surfaced.

Query overrides — Map specific customer queries to hand-picked product collections. When someone searches "gift ideas," show your curated gift guide.

All merchandising rules support conditions: apply them only during specific date ranges, for visitors in certain locations, or when products match specific tags or categories. Learn more in our merchandising documentation.

A preview of Nobi’s merchandising screen in the dashboard

Analytics & Customer Insights

Understanding what your customers search for is just as valuable as helping them find it. Nobi's reporting dashboard gives you deep visibility into search behavior and its impact on revenue.

Performance metrics

Total messages, unique searchers, and engagement rates

Revenue attributed to Nobi-assisted interactions

Orders, conversion rates, and average order value

Add-to-cart rates and click-through rates by query

Search intelligence

Top queries — See what customers search for most, along with volume, CTR, and conversion data for each query.

Intent & attribute analysis — Understand the product attributes your customers care about: colors, sizes, styles, price ranges, and more.

Traffic source breakdown — See which entry points (search bar, button, pills, chat) drive the most engagement and conversions.

Trend tracking — Identify growing and declining search terms to stay ahead of customer demand and inform your merchandising strategy.

All data is exportable for deeper analysis in your own tools. Learn more in our reporting documentation.

Knowledge Base for Instant Answers

Your customers have questions beyond products—shipping timelines, return policies, sizing guides, care instructions. Nobi's knowledge base lets you index your existing documentation so the assistant can answer these questions instantly and accurately.

Index your existing help pages, FAQs, and policy documents by URL or file upload

Nobi automatically processes and searches your content when customers ask questions

Answers reference your original sources so customers can verify details

Content stays current with automatic refresh scheduling

No need to write special Q&A pairs or train a bot. Just point Nobi at the documentation you already have. See the knowledge base guide for details.

Easy Setup & Integration

Nobi is designed to get up and running quickly, especially for Shopify stores.

Shopify stores

Install directly and connect your store with one click

Automatic product catalog sync—your products are always up to date

No theme code changes required for basic setup

Any ecommerce platform

Add a single JavaScript snippet to your site

Choose your entry points: search bar, button, suggestion pills, floating chat bar, or any combination

Connect your product feed via CSV, XML, or JSON for automatic syncing

Make it yours

Brand voice — Configure the assistant's tone and personality to match your brand.

Custom styling — Match Nobi's appearance to your site design.

Remarketing integration — Connect Facebook Pixel and Google Tag Manager to track Nobi interactions alongside your other marketing data.

Team access — Invite your team to the dashboard so everyone can monitor performance and manage settings.

Custom Actions

Go beyond search and chat. Custom actions let Nobi trigger real workflows on your site—like adding items to the cart, opening a checkout flow, or submitting a form—directly from the conversation.

You define the actions, and Nobi's AI knows when to offer them based on the context of the conversation. Learn more in our custom actions documentation.

Nobi for Ecommerce Smarter Product Search Conversational Shopping Assistant Where the assistant appears What it can do Suggestion Pills Merchandising Controls Analytics & Customer Insights Performance metrics Search intelligence Knowledge Base for Instant Answers Easy Setup & Integration Shopify stores Any ecommerce platform Make it yours Custom Actions