Whitelisting Nobi

Nobi reads your product catalog and your site's pages so it can power search and answer questions for your visitors. Some websites use bot protection that blocks automated systems by default. If your site does, you (or the company that manages your site) will need to whitelist Nobi so we can read your pages. This guide shows how.

How Nobi identifies itself

IP address: every request Nobi makes comes from a single, fixed IP address: 34.86.101.250. We also publish this address at https://nobi.ai/ips.json so your systems can check it programmatically. This is the most reliable way to identify our traffic.
User agent: our crawler identifies itself as NobiBot/1.0 (+https://nobi.ai/bot). You can read more about what our bot does at https://nobi.ai/bot.

When in doubt, whitelist by IP address. It covers all of Nobi's traffic.

Whitelisting by IP address (recommended)

Add 34.86.101.250 to the allowlist of your firewall, bot protection service, or web application firewall. That single address covers everything Nobi does: reading your product catalog, reading your site pages, and keeping both up to date.

If your site uses Cloudflare

Cloudflare's bot protection can block Nobi even when other rules allow it, so we recommend a custom rule with the Skip action rather than a plain IP Access Rule (Cloudflare's own documentation notes that an "Allow" IP Access Rule does not reliably bypass bot protection).

Log in to the Cloudflare dashboard and select the domain for your site.
Go to Security, then WAF, then Custom rules, and click Create rule.
Name the rule something like "Allow Nobi".
Set the rule expression: field IP Source Address, operator equals, value 34.86.101.250.
Set the action to Skip, and under the components to skip, select the bot protection features your plan uses (Bot Fight Mode or Super Bot Fight Mode) along with any managed rules that might challenge automated traffic.
Deploy the rule.

If another company manages your site

If your website is run by a platform or agency (for example, a dealer website provider), send them a link to this page and ask them to whitelist the IP address 34.86.101.250. The Cloudflare steps above apply if they use Cloudflare; otherwise, an IP allowlist entry in whatever protection they run is all that's needed.

Verifying it worked

Once the whitelist is in place, let us know and we'll confirm that we can read your site. You can also watch your product catalog and knowledge base sync status in your Nobi dashboard: once pages and products start updating, the whitelist is working.

Questions? Contact us and we'll help you get set up.

Whitelisting Nobi How Nobi identifies itself Whitelisting by IP address (recommended)If your site uses Cloudflare If another company manages your site Verifying it worked